For traditional spinning hard drives, this article shows the Hitachi brand has been the most reliable. Note that IBM favored Hitachi for their original PC line . . . Ironically, the Hitachi drives go by the moniker of “star” (like Ultra-Star, Endura-Star) . . but in the PC Nerd communities, they had the nick-name of “Death-Star” . . . maybe not merited???
See: How2Geek Link