Simply amazing . . . , our personal data is worth approximately $52.00 to Google annually. But collectively, that data is worth $9 Billion (which is what Google paid Apple to be have Google’s search engine be the default on iPhones).
How much is your data worth? So much that Google just paid Apple $9 billion to be the default search engine in the iPhone.
$9 billion, to get people to use a ’FREE’ search.
— Mikko Hypponen (@mikko) September 29, 2018